About | Clueview Market Research

CLUEVIEW is a market research agency based in Jakarta, built on a simple belief: better business decisions start with truly listening to consumers.

We bring together deep consumer understanding, a calm and friendly working style, and smart technology, so every project feels clear, smooth, and collaborative.

We help brands see not just what is happening in the market, but why consumers think, choose, and behave the way they do. Our clients range from startups testing their first ideas to established brands refining their next big launch.

By staying intentionally focused and agile, we offer:

Direct access to senior insight professionals
Research designs shaped around your specific business questions
A collaborative space for honest discussion, iteration, and smarter decisions.

The Minds Behind Clueview

Co - Founder

Co-founder

elda sihombing

Market Research Consultant

Business Development Manager

Husnul is a seasoned market research consultant with over 20 years of experience across qualitative and quantitative methodologies. She has worked with leading market research agencies in Jakarta and partnered with top FMCG brands.

She previously served as Head of Consumer and Customer Insight at Kraft Heinz ABC and as Insight and Knowledge Manager at GroupM, the world’s largest media agency. Having worked across research agencies, media agencies, and the client side, Husnul brings a 360-degree understanding of how market research informs brand, marketing, and business decisions.

Outside of work, Husnul enjoys cooking authentic beef rendang and shares her creations on Instagram at @rendangenak.dapurunul.

With over 15 years of translation expertise, Elda has established herself as a highly skilled and trusted English-Indonesian translator, serving clients across various industries.

Her strong interest in market research is rooted in her academic background in psychology, where she developed a passion for understanding human behavior and engaging with people to uncover their needs.

Currently leading the business development efforts at CLUEVIEW, Elda leverages her linguistic skills to accurately translate and analyze market research materials, ensuring that CLUEVIEW delivers actionable insights to clients. Additionally, her psychological insights and business acumen enhance CLUEVIEW's ability to understand and address clients' business needs.

With over 13 years of IT experience as a programmer, project management coordinator, and business analyst at one of Indonesia's largest freight forwarding companies, Yukke has built a robust foundation in developing effective solutions for day-to-day operations and system development.

Before joining CLUEVIEW, Yukke gained valuable experience as a part of the sweet and savory expert panelist team at the world’s leading flavor and fragrance company.

At CLUEVIEW, Yukke serves as a Field Project Manager, overseeing the planning, execution, and completion of market research projects. She is responsible for coordinating with the field team, managing project timelines, and ensuring the delivery of high-quality data. Yukke’s expertise in IT and project management enables her to streamline processes and enhance efficiency within CLUEVIEW.

Husnul Aziszahrina

Yukke arysantie

Field Project Manager

CLUEVIEW is a market research agency based in Jakarta, built on a simple belief: better business decisions start with truly listening to consumers.

We bring together deep consumer understanding, a calm and friendly working style, and smart technology, so every project feels clear, smooth, and collaborative.

We help brands see not just what is happening in the market, but why consumers think, choose, and behave the way they do. Our clients range from startups testing their first ideas to established brands refining their next big launch.

By staying intentionally focused and agile, we offer:

Direct access to senior insight professionals

Research designs shaped around your specific business questions

A collaborative space for honest discussion, iteration, and smarter decisions.